When it comes to marketing your business, many workplaces tend to forget the design of their office is as an extension of their brand. In fact, only 50% of respondents in a recent study felt their office design was brand consistent.
If customers and clients visit your office, it’s particularly important that you have a defined image for your business and your branding is clearly present. To make sure the image you project is the right one and that you’re telling the right brand story through your interiors, you need to ensure that branding is incorporated in a way that’s tasteful and stylish.
To help you pull off the right look, we’ve come up with a list of 5 ways your branding can be incorporated into your office interiors.
1. Branding Colours
Whether your company logo includes one or more branding colours, try to include them into your interiors in one form or another. But be wary not to go overboard, especially if your branding colours are very vivid and bright.
Keep it simple and tasteful with hints of colour around the office. You can achieve the right balance by including a feature wall, office carpet or decorative items around the room such as vases and artwork which include your branding colours.
2. Signage and Decals
Having large and noticeable signage on the exterior of your workplace is obviously a must, but have you ever thought about incorporating your brand logo inside your office as well?
Decals are an affordable option, allowing your logo and slogan to be applied directly to any wall in your office. Frosted glass film on glass doors, dividers and walls is another great option where more transparent branding can be placed for a subtle approach.
3. Branded Stationery
There’s no better way to portray brand consistency than to have a stationery set for every employee that features your branding. This could include anything from pens and pen holders to folders, notepads and binders.
Branded stationery gives your business a professional look and is an easy way to get an extra edge over your competitors.
4. Brand Story
Telling your brand story isn’t just about plastering your logo and branding colours across the office. It’s also about portraying who you are as a company and what you believe in.
You can achieve this by including motivational quotes and phrases across the walls of your office either as framed artworks or creative decals. This will also serve as an excellent opportunity to show off what your brand means and give employees validation that the company they work for has value and purpose.
5. Brand Personality
What kind of personality does your brand have? Are you professional and sophisticated or light-hearted and fun? Whatever company culture you want for your business, it should be reflected in your office design.
To determine the type of brand personality you should have, consider the type of clients you serve and what they should expect from you. High-end clients would probably expect to see classy décor while a younger crowd of creatives may enjoy seeing interiors with a bit more colour and creative flair.
Include Branding into Your Interiors with Future Fitouts
We know how important your brand and business is to you, which is why we will stop at nothing to achieve the right look for your office. You’ve put a lot of work into your business, so why not show off your brand through your interiors and let your employees and customers see who you really are as a business.
If you think it’s time to brand up your workplace, give our team at Future Fitouts a call on 1300 368 461.